ŠKODA SLAVIA
The ŠKODA SLAVIA: Second ŠKODA model in the INDIA 2.0 project makes its debut. The all new premium midsize sedan offers plenty of space, a host of safety features and an emotive design. Efficient TSI engines, high levels of comfort and advanced infotainment systems. Model name ‘SLAVIA’ pays homage to the brand’s heritage and ushers in a new era.
Task
Trip was involved at multiple stages of the launch from the very beginning as part of the PR and Comms team initiative for ŠKODA AUTO INDIA. Content design, social media marketing and execution for multiple campaigns from the naming film (SMM), to the Covered drive content, videos and photos, the teasers, to the World Static Premiere which also included content for a hybrid LIVE and Online Virtual Conference, to the Market Launch Online Premiere. With shoots in the Czech Republic, various cities across India, the deliverables not only included multiple films across the various formats, platforms and events but also websites with WebGL, AR for Instagram and Fb, VR modules, Infographics, Car 3D renders, VFX and much more. The World static premiere was the most watched online car event in the history of Indian car launches on youtube and instagram garnering over a lakh LIVE audience while over 15 million views in the first 24 hours along with #SkodaSlavia trending number one in India on Twitter during that day.