ŠKODA KUSHAQ
The ŠKODA KUSHAQ is the first SUV of the ambitious INDIA 2.0 PROJECT for the ŠKODA AUTO Volkswagen Group. Based on the MQB-A0-IN architecture and sporting the cutting edge TSI engine technology, the KUSHAQ is a mid sized SUV packed with simply clever features, superior build quality, passive, active safety features and European design inspired by India.
Task
Trip was involved at multiple stages of the SUV launch from the very beginning as part of the PR and Comms team initiative for ŠKODA AUTO INDIA. Content design and execution for multiple campaigns from the naming film, to the Covered drive videos and photos, the teasers, to the World Static Premiere which also included content for a hybrid LIVE (11:1) and Online Virtual (16:9) Conference, to the Market Launch Online Premiere. With shoots in the Czech Republic, various cities across India, the deliverables not only included multiple films across the various formats, platforms and events but also websites with WebGL, AR for Instagram and Fb, VR modules, Infographics, Car 3D renders, VFX and much more.