UBM – Giving Back Campaign
Kajal Aggarwal was the celebrity ambassador of Giving Back – NGO India 2014. Giving Back – NGO India was a large scale exhibition supported by a high-content led conference designed to bring together NGOs in India to share best practices and engage with key stakeholders including local and international corporates, foundations, government and the general public.
Task
We were tasked with creating the campaign to get more awareness of the initiative and get buy in from both industry and customers.