UBM – Giving Back Campaign
Kajal Aggarwal was the celebrity ambassador of Giving Back – NGO India 2014. Giving Back – NGO India was a large scale exhibition supported by a high-content led conference designed to bring together NGOs in India to share best practices and engage with key stakeholders including local and international corporates, foundations, government and the general public.
![](https://www.wearetrip.in/wp-content/uploads/2021/09/aJCA8Xftwxo-HD-1024x576.jpg)
Task
We were tasked with creating the campaign to get more awareness of the initiative and get buy in from both industry and customers.